The Multimedia District pitched this video marketing strategy to Philanthropy New York in February 2016 and launched Jan. 20, 2017.
Step 1: We directed a team of programmers on the web site design of the organization’s new section for video content.
Step 2: We produced and directed a 13-episode weekly series featuring executives from New York’s philanthropic community to promote Philanthropy New York’s re-branded Livestream programming to an audience of 370 foundations based in the New York region.